Monday, June 21, 2021 (Ontario, California) Toyota Arena has announced the position of Director of Booking has been filled by Denise Gonzales. This new position for Toyota Arena was created to provide a dedicated focus on booking events for the venue. “We are pleased to welcome Denise to Ontario and look forward to her expertise in managing our entertainment calendar.” said Michael Krouse, Regional Vice President of SMG Worldwide. “Her vast experience and contacts in the entertainment industry, in addition to her knowledge of our region in Southern California will ensure we will continue and exceed our guest’s expectations for a full calendar of concerts, family shows, and sporting competitions.” Denise started her new role on Monday, June 21, 2021.

Denise Gonzales is a Southern California native who began her career in the live entertainment industry as a Booking Intern at Live Nation. There she worked her way up to Booking Assistant for House of Blues West Hollywood and Anaheim, and Tour Project Manager shortly thereafter. During her 8 years employed at Live Nation, Denise managed bookings of a variety of events in a multitude of music genres including rock, pop, hip-hop, metal, punk rock, emo, Latin, country, and J-Rock as well as non-traditional, non-musical events. In 2017, Denise took the Director of Booking and Entertainment role at ArenaNetwork, where she worked vigorously to drive more content to arenas across the country. Her efforts and persistence have resulted in numerous successful events at ArenaNetwork member venues over the past 4 years.

Denise was born in Monterey Park and grew up in La Puente. She and her family moved to Chino prior to her freshman year in High School. Denise has a bachelor’s degree in Communications with an emphasis on Entertainment from California State University, Fullerton.

About Toyota Arena

Toyota Arena, built and owned by the City of Ontario and managed by SMG Worldwide, includes 9,500 fixed seats with additional “portable” seating risers to accommodate capacities of 11,089 for concerts, 9,736 for ice hockey or arena football and 10,832 for basketball. The 225,000 square foot venue features 36 luxury suites located on two levels and a continuous concourse hosting a variety of refreshment stands, merchandise kiosks, a VIP club and other fan amenities. Toyota Arena hosts ice hockey, soccer, and a variety of other sporting competitions, concerts, family shows, special events, graduation ceremonies and community activities as well as private events. The Arena is home to Ontario Reign, an AHL Hockey Team, and Ontario Fury, a MASL Soccer Team and the Aqua Caliente Clippers of Ontario, a G league basketball team. Toyota Arena is the biggest and most modern arena within the Inland Empire, an area with over 4.7 million people. It is located in the City of Ontario, California, on a 37-acre parcel located between Haven Avenue and Milliken Avenue, Fourth Street and the I-10 Freeway. For more information visit

About SMG Worldwide

Founded in 1977, SMG provides management services to more than 240 public assembly facilities including convention and exhibition centers, arenas, stadiums, theatres, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston's NRG Park and the Mercedes-Benz Superdome. SMG also offers food and beverage operations through its concessions and catering company SAVOR, currently serving more than 140 accounts worldwide. For more information visit