Jul 20, 2022
STATER BROS. MARKETS JOINS THE ENTERTAINMENT GIANT
Tuesday, July 19, 2022 (Ontario, California) Toyota Arena has announced a new partnership with Stater Bros. Markets effective July 1, 2022. Guests of the arena will soon be able to experience the new branding of the North Patio, which will include live concerts featuring local bands and up-and-coming professional talent. “We are thrilled to welcome Stater Bros. Markets as a partner to Toyota Arena,” said Michael K. Krouse, President & CEO. “It’s a natural fit – this is our community’s grocery store of choice and the amazing Stater Bros. Charities provides non-profit organizations in our local region with support. We are on board to help as well.”
The marketing amenities this partnership will provide Stater Bros. will include a presence on several assets including the arena’s Interstate 10 marquee, overhead LED scoreboard, television monitors throughout the facility, website, and more. The relationship created through this agreement will also provide benefits for Toyota Arena guests, including new Stater Bros.-inspired food and beverage options.
The benefits to the community will go beyond lifestyle and entertainment, however. Stater Bros. and Toyota Arena recognize the important role they play in the overall development of the City of Ontario. The city’s vigorous commercial and residential growth, and its status as a destination location will result in economic growth, jobs, and a thriving community. The partnership will also open up new opportunities to support the giving efforts of the market’s non-profit charitable arm, Stater Bros. Charities.
“This really is an exciting day for the entire Stater Bros. team. As a company, we work hard to establish great business relationships, and with Toyota Arena, we’ve found an excellent partner,” said Stater Bros. CEO Pete Van Helden. “I look forward to the new opportunities our partnership will bring and its benefits for the City of Ontario and the Inland Empire as a whole.”
About Toyota Arena
Toyota Arena, located in Southern California, built and owned by the City of Ontario, managed by SMG Worldwide, continues to win awards for the best entertainment venue in the region. The 225,000 square foot venue can accommodate capacities up to 11,000 for concerts, family shows, and sporting competitions. The arena features 36 luxury suites located on two levels and a continuous concourse hosting a variety of refreshment stands, merchandise kiosks, a VIP club and other fan amenities. Toyota Arena is proud to be recognized for cleaning and disinfecting to a higher standard to keep our space clean and safe for occupancy with a GBAC Star Accreditation. Toyota Arena hosts a variety of sporting competitions, concerts, family shows, special events, graduation ceremonies and community activities as well as private events. The Arena is home to Ontario Reign - AHL Hockey Team, and Ontario Fury - MASL Soccer Team and the Ontario Clippers - G league basketball team. Toyota Arena is the biggest and most modern arena within the region, an area with nearly 5 million people. It is located in the City of Ontario, California, on a 37-acre parcel located between Haven Avenue and Milliken Avenue, Fourth Street and the I-10 Freeway. For more information visit Toyota-Arena.com
About Stater Bros. Markets
Communities throughout Southern California look to Stater Bros. Markets for Fresh. Affordable. Community First. grocery shopping every day. Stater Bros. nurtures families and their communities at more than 170 stores and through the helping hands of 18,000 caring employees. While the Stater Bros. meat counter is legendary for its quality and variety, every store department is designed to surprise and delight today’s shoppers. The company lives out its values through the charitable efforts of its non-profit, Stater Bros. Charities. Learn more at www.staterbros.com.
About ASM Global
ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners.
The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention, and exhibition centers, and performing arts venues Follow us on Facebook, Instagram, LinkedIn and Twitter. asmglobal.com
Contact: Sue Oxarart
909.937.3058 / 909.563.0958
Contact: Nancy Negrette
Vice President Corporate Affairs, Stater Bros. Markets
Chairman and President, Stater Bros. Charities