May 20, 2021

One of world's most iconic venues, the Ericsson Globe, is now Avicii Arena.

Through a unique collaboration between Stockholm Live and the Tim Bergling Foundation and with Trygg-Hansa and Bauhaus as new naming right sponsors, one of the country's most iconic buildings becomes a symbol and meeting place for a new initiative focused on working to prevent mental illness among young people in Sweden.

 

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